The Duchess of Sussex has relaunched her lifestyle brand under a new name – and shared a rare picture of her daughter Lilibet. Posting to her recently-created Instagram account, Meghan said she was «thrilled» to be changing the name of her American Riviera Orchard lifestyle brand to As Ever – a project which she «poured my heart into». As Ever’s website features an image of Lilibet running outside with her mother, surrounded by nature. In the Instagram video post, Meghan, who married Prince Harry in 2018, says in the caption that As Ever «means ‘as it’s always been’ or some even say ‘in the same way as always’. «If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. «This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday.» Her Netflix show With Love, Meghan – which the streamer says «reimagines the genre of lifestyle» – launches in two weeks. Meghan’s latest post before her video announcing As Ever was on Valentine’s Day, when she posted a picture of her and Harry kissing and said: «My love, I will eat burgers & fries and fish & chips with you forever. Thank you for you.»
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