More female travellers using private jets

Published: 5 May 2015 09:30

Booking service appeals to ‘new breed’ of private jet customer

THE use of private jets is growing in popularity among female business travellers.

“The private jet industry is a direct reflection of the economy in terms of business success and wealth,” – Carol Cork, PrivateFly

“The private jet industry is a direct reflection of the economy in terms of business success and wealth,” – Carol Cork, PrivateFly

That’s according to private jet booking service PrivateFly, which says that although 79 per cent of its clients are male, it’s seen a growing female usage of private jets.

The company says it has seen its proportion of female passengers grow slowly year on year since its launch, with 7 per cent more women flying in 2014 than in 2010.

More than a fifth (21 per cent) of its passengers in 2014 were female.

Marketing director Carol Cork said: “The private jet industry is a direct reflection of the economy in terms of business success and wealth, so most of our lead passengers are currently male. But we see the tide turning slightly.

“As a disruptive online booking service for private jets, PrivateFly appeals to the new breed of private jet customer, looking for greater transparency, choice and cost control. So we see more enquiries and bookings from female travellers than the industry average.

“We have seen a steady increase in our female clients every year including high net worth individuals, and senior figures in the entertainment and fashion industries – but also a growing pool of successful women in business. These women value the efficiency, flexibility and discretion of private aviation as clearly as their male counterparts. And of course the key decision maker in choosing a private jet supplier is often female – such as the senior executive PA – even if the passengers are not.

"We happily fly male and female, young and old, children and animals. But I hope our special offer for female private jet customers this week will attract more women - and that we can make a great donation to the Global Girls Fund in the process”.

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