Looking after the digital tourist: Fife Tourism Partnership's success with new digital kiosks

Published: 9 Jul 2014 09:30

DIGITAL information kiosks positioned around Fife are proving popular with visitors. A pilot project using six digital, interactive screens for visitors to search for places to eat, things to do and attractions to visit has been very successful with more than 86,000 “hits” recorded in the past 10 months.

The six kiosks were placed in Deep Sea World, British Golf Museum, Cluny Clays, Falkland Palace, Lochore Country Meadows and the Fairmont St Andrews during the course of the year.

The results and the reactions of tourism businesses and visitors have demonstrated that people enjoy the digital, interactive experience. Activity centres like Cluny Clays and Deep Sea World recorded very high results as did golfing areas. It is thought that families like plenty of additional, real time information, which encourages them to stay longer in Fife. The high level of interest in golfing areas also suggests that golf attracts visitors to other locations, too. The Fife Tourism Partnership now plans to introduce a further 12 kiosks. All tourism businesses listed on the Partnership website are available on the digital screen, free of charge. Additional promotional opportunities can also be discussed with businesses.

John Parker, chair of the Fife Tourism Partnership, said: “Research has already shown that visitors use social media and digital channels to research and share their days out and holidays. The information kiosks are a further addition to that digital revolution and businesses have welcomed the benefits they can bring. Considering that the trial covered the winter months these results are especially encouraging.”

Cllr Lesley Laird, depute leader and executive spokesperson for Economy and Planning added: “Fife wants to make it as easy as possible for visitors to find what they want to do when they visit and travel round Fife, These kiosks mean that the most up to date information about all of Fife's attractions are readily available so that visitors can make the most of their time in the Kingdom. I would encourage all of our tourism businesses to make sure that they are signed up to participate in this venture. “

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