Fife tourism businesses urged to promote accessibility

Published: 25 May 2015 09:30

FIFE tourism businesses which cater for disabled visitors are being urged to promote their accessibility.

They’re being reminded to communicate the measures they have taken to be accessible by creator Euan MacDonald, who is a powerchair user.

MacDonald’s website, which has been endorsed by author JK Rowling and professor Stephen Hawking, is an online guide to places with good disabled access.

It gives disabled people the opportunity to share reviews, tips and information about UK venues and attractions with good disabled access.

MacDonald is advising businesses to advertise and promote their facilities by posting photos on their website and mention large print menus or disabled parking bays.

He said: “More than 90 per cent of disabled people will check what facilities are available before visiting somewhere for the first time. Seeing a photo of an accessible toilet is often the deciding factor in favour of your business. A photo tells a disabled person how the toilet is laid out and if it is suitable for their needs.

“Making your business accessible to disabled people is a great way to stand out from the competition and attract new customers.”

There are around 11 million disabled people living in the UK – worth an estimated two billion pounds a year to the leisure and tourism economy.

Ann Camus, Fife Tourism Partnership manager, said: “A huge number of Fife tourism businesses have already put measures in place to make it easier for disabled guests to visit, but it is clearly important to promote these. We want to see Fife as a welcoming destination for all visitors and participating on Euan’s Guide is a great way to help disabled people and their friends and family plan how best to see everything that Fife has to offer.”

Cllr Lesley Laird, depute leader and executive spokesperson for Economy and Planning, added: “Offering a warm welcome and great service to all our visitors is essential to ensure that Fife’s tourism economy continues to grow. I’m delighted to see that Fife venues are already being recommended for their service and accessibility and hope that many more join the Guide soon.”

Euan MacDonald is expected to be a guest speaker at Fife’s tourism conference in November this year.

Businesses can promote their accessible facilities on the site by registering for free and disabled people can search for new places to go. People can also leave suggestions for businesses on how to improve their disabled access. Visit or email

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