Refresh for Dynamic Earth

Published: 25 May 2015 09:30

Best practice

DYNAMIC Earth has appointed a design and digital agency to refresh the brand and promote its fun and interactive features.

Dynamic Earth, Edinburgh

The Edinburgh visitor attraction has appointed LEWIS – also based in the city – to deliver a 12-month marketing campaign.

The campaign, which kicked-off at Easter and will run until the end of the year, will feature print, outdoor, radio and transvision advertising at Waverley Station. Campaign branding will also be featured on 10 taxis and a fleet of Lothian Buses during the summer months.

Dynamic Earth, which first opened its doors in 1999, says the campaign will build on its success in 2014 and support its drive to attract visitors throughout the competitive summer period and beyond.

David Lewis, chief executive of LEWIS, said: “This is a really exciting project and we feel privileged to be involved with such an established Edinburgh visitor attraction. The last year has been hugely successful for LEWIS and this is a chance to really show off our creative credentials and contribute to the ongoing success of Dynamic Earth.”

Eilidh Massie, marketing manager at Dynamic Earth, said: “We’ve been blown away by the work that the team at LEWIS has done on this campaign; the results are fun, dramatic and exciting – just like the attraction – and we all absolutely love it. We can’t wait to see the new branding in place across the city over the coming months.”

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