Rebrand for Fife nursery group following name confusion

Published: 2 Jun 2015 09:30

Former Busy Bees Nursery Group to become Little Beehive Nurseries as it opens sixth childcare facility near St Andrews

AN independent nursery group which operates five childcare facilities across Fife and Angus has been forced to rebrand following confusion over its name.

Pictured is the new logo.

Former Busy Bees Nursery Group is to become Little Beehive Nurseries after childcare giant Busy Bees, which bought over the Careshare group of nurseries, started operating in Scotland.

Little Beehive Nurseries managing director Jennifer Martin says the name change has come about after people started confusing the two.

The rebrand, which includes a new logo, is to coincide with the opening of its sixth nursery – a new £500,000 childcare facility at Strathkinness.

“It’s been a very busy and eventful few months for us at our nursery group,” says Martin.

“Not least in deciding to choose a new corporate name and image, which, it was always hoped, would coincide with the opening of the new facility at Strathkinness.

Martin, who set up the nursery group in 1997, explained that the name change had come about through there being another nursery group called Busy Bees who started operating in Scotland when they bought over the Careshare Group of Nurseries.

“This nursery group is extremely large – it has over 200 nurseries in total, so it’s the opposite of what we are about as a fairly small independent. We found that people were becoming confused with the two companies and we knew it was up to us to take the initiative, bite the bullet and change our name.

“We decided to make this a positive thing and thought we would involve all our parents, staff, grandparents and supporters and ask them to help us choose a new name. It hasn’t been easy I have to say as we were very attached to our old name and we wanted to come up with something which still had the associations with bees – a purposeful collective of people, that sort of idea.

“We wanted to ensure that as many people as possible liked our new name too – there were a few clear favourites to start with and some healthy debate but overall I have to say that I am very pleased with our choice. It was clear that the parents wanted us to try and retain the link with the bee theme and using their feedback one of the Directors had flash of inspiration and Little Beehive was created. We have had nothing but positive feedback from the parents who are delighted with the new name and logo, " she said.

The Nursery Group worked with Cupar-based graphic company Paperfox.

"They took time to understand our business and ethos and they have created a fabulous logo which we are very pleased with," said Jennifer.

“The new Strathkinness nursery is looking really good now. Each of the rooms have large bright windows giving the Nursery a real sense of space – we have a fabulous large garden which the children will develop as their own over time”. We have parking off road but we have also installed a new pavement outside the nursery as a drop-off point. We have been very welcomed in Strathkinness and we are looking forward to working with the community to ensure we provide the highest quality care to the residents of Strathkinness and surrounds areas. “It’s in a very strong location for commuting too.

“St Andrews had long been the next natural location for us and with a nursery in Cupar already, as well as our Head Office, we are now giving local parents in this area of Fife an increased choice.”

Since January, extensive work has been carried out to convert the former residential property at Strathkinness into a modern nursery facility with provision for up to 47 children and staff.

The new nursery is set to open its doors in the coming weeks.

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