Marketing

8 Jun 2015 09:30

Solicitors highlight the downside of Twitter

FOLLOWING a high profile court case for Diageo’s Guinness ® UK brand, a Scottish legal firm is warning businesses to make sure they aren’t breaching advertising regulations when they update their social media feeds.

3 Jun 2015 09:30

Scottish accountancy firm scoops top award for services to small businesses

BAKER Tilly has landed a national award for services to small businesses.

2 Jun 2015 09:30

Rebrand for Fife nursery group following name confusion

AN independent nursery group which operates five childcare facilities across Fife and Angus has been forced to rebrand following confusion over its name.

25 May 2015 09:30

Social WiFi service from Fife firm creating rich data for those in hospitality

A Fife firm’s award-winning Social WiFi service is helping the hotel and hospitality sector unlock huge marketing and customer interaction potential.

25 May 2015 09:30

Fife tourism businesses urged to promote accessibility

FIFE tourism businesses which cater for disabled visitors are being urged to promote their accessibility.

25 May 2015 09:30

Goodbye Hello Chocolate! Hello Stuart & Swan – the new name in bespoke confectionery

SOMETIMES it pays to stop trying to do it all and just focus on what you’re good at – and, most importantly, what you enjoy.

25 May 2015 09:30

Refresh for Dynamic Earth

DYNAMIC Earth has appointed a design and digital agency to refresh the brand and promote its fun and interactive features.

5 May 2015 09:30

Direct marketing dos and don’ts

Do Get consent... • Use opt-in/out boxes • Specify how you plan to communicate eg email, text, phone, or post • Ask for permission to share information with third parties – and name them if you can • Record the consent and what it covers

5 May 2015 09:30

Free spring workshops in Fife

BUSINESS Gateway is running a series of free seminars this spring to new and existing businesses.

14 Apr 2015 07:30

Market newcomer tops legal ezine roll of honour with quartet win

RAPIDLY-expanding legal firm Gilson Gray has picked up a quartet of honours at the Scottish ACQ Law Awards 2014/15 despite trading for less than a year.

13 Apr 2015 09:30

Digital marketing opportunities for Fife tourism and hospitality sector

BUSINESSES in Fife are to have the opportunity to advertise on Fife Tourism Partnership’s (FTP) series of I-Signs located around the Kingdom.

12 Apr 2015 12:30

Small Business Saturday plans revealed

DETAILS of this year’s Small Business Saturday have now been revealed.

11 Apr 2015 07:30

Digital marketing opportunities for those in tourism and hospitality

BUSINESSES in Fife are to have the opportunity to advertise on Fife Tourism Partnership’s (FTP) series of I-Signs located around the Kingdom.

10 Apr 2015 09:30

Test market opportunities for Fife’s food and drink start-ups

FOOD and drink start-ups in Fife are being urged to take advantage of free, sponsored stands at the Kingdom’s four weekly Farmers’ Markets.

7 Apr 2015 06:30

Small Business Saturday plans revealed

DETAILS of this year’s Small Business Saturday have now been revealed.

26 Mar 2015 09:30

Growing businesses through strategic marketing plans - a guide for MDs

By Catherine Robertson - SALES can be achieved through creating a strategic marketing plan to ensure that the right product is in the right place at the right time. But how does a good marketing plan start building a business’ foundations for marketing success? An effective practical plan has to begin with well-thought-through objectives.

12 Mar 2015 06:30

Rural awards opportunity for east of Scotland businesses

SCOTTISH businesses are being urged to seek recognition in the UK’s first ever Rural Business Awards.

12 Mar 2015 06:30

Service first for business growth

WHEN D&G Autocare opened its first garage in Rumblingwell, Dunfermline, we were in the teeth of a recession. So for all the expertise that our founders David Hunter and George Simpson had gained over a lifetime in the motor industry, a lot more was going to be needed to make the business work.

12 Mar 2015 06:30

If you're not creating content, you don't exist

YOU may have heard the phrase ‘content marketing’, perhaps from one of your staff, a colleague or a marketer that you have been working with. For most it’s just another marketing buzzword, and for those that really don’t know what it is, it’s probably assumed to be just another marketing trend that will come and go.

5 Mar 2015 07:00

Airport chief executive crowned Director of the Year

GORDON Dewar, chief executive of Edinburgh Airport, has been crowned Director of the Year by Edinburgh Chamber of Commerce.

23 Feb 2015 07:30

Gilson Gray signs four-year sponsorship deal with Merchiston Castle Rugby

LEGAL specialist Gilson Gray has agreed a four-year sponsorship deal with Merchiston Castle Rugby.

3 Feb 2015 09:30

The Open to air on Sky Sports following major broadcasting deal

THE R&A has today (Tuesday, February 3) announced new five-year broadcast agreements with the UK’s two largest sports broadcasters - meaning that Sky Sports will take over live coverage from the BBC from 2017.

27 Jan 2015 09:30

Fife Business Awards reveals this year's shortlist

THE 11 category shortlists for the annual Fife Business Awards 2015 have been unveiled.

26 Jan 2015 09:30

Dunfermline agencies team up over 50th anniversary celebrations

DUNFERMLINE-based Canvas Holidays has appointed O'Leary PR to lead its 50th anniversary celebrations.

12 Jan 2015 09:30

Businesses urged to enter food and drink industry awards

WITH Scotland's Year of Food of Drink now underway, broadcaster Kaye Adams has declared the Scotland Food & Drink Excellence Awards open for entries and is urging businesses to take part.

2 Dec 2014 09:30

Strategy roll-out reveals ambition to grow Fife tourism spend and create 900 new jobs

A new 10-year strategy to increase visitor spend in Fife by 20 per cent to £416 million a year and create 900 new jobs has been rolled out by the Council.

20 Nov 2014 09:30

Cabinet secretary firmly ‘on-board’ with Small Business Saturday

THE UK’s second annual Small Business Saturday – set to take place on December 6 – is being promoted by a nationwide bus tour, whose latest stop was in Edinburgh yesterday (Wednesday, November 19).

11 Nov 2014 09:30

Retailers invited to help light up Edinburgh's West End

RYAN'S BAR in Edinburgh will be hosting its annual 'Lights On' event this Thursday (November 13) at 6pm and is inviting others to help light up the West End.

11 Nov 2014 09:30

Fifth Fife Business Week hailed an early success by Fife Council

THE fifth Fife Business Week got off to a great start on Monday, according to Fife Council.

3 Nov 2014 09:30

Hospitality bosses gear up for Scotland's regional 'tourism Oscars'

HOSPITALITY bosses are gearing up for Scotland’s regional ‘tourism Oscars’ as the best and brightest battle it out for a place in the nationals.